Gustav Sundström

GUSTAV SUNDSTRÖM

From Säter, a small village in the middle of Sweden.

Co-founder of award-winning production company Business Club and of a non-award-winning Swedish rap-band.

Director of eccentric bad magic. The extraordinary walks, sings and plays panpipes in Gustav’s work, his characters hilariously taking the absurd in their stride.

Has convinced the likes of IKEA, Minecraft, Plusnet and Burger King to embrace his unique style. It has almost always led to an abundance of awards nominations, including a 1.4 for Best Commercial, and trillions of dollars in profit.